What we do?
AUDIO CONSULTING AND PROJECT MANAGEMENT
Whether you are considering improvements
to your house of worship, developing a platform for audio
conferences, or building an airport, TOPUZDAG is there to guide
you every step of the way. Because we do not sell or manufacture
equipment, we are vendor-neutral. We consistently make our
recommendations with your interests in mind and aim to provide
you with the most cost-effective and technically robust
solutions to meet your particular audio requirements.
Our project managers have multidisciplinary expertise in
sound, electrical distribution, cabling and paging. From design plan creation to project
implementation, we consciously strive to build collaborative
partnerships with all stakeholders involved in your audio project IT managers, facilities managers, architects, facilities
management firms, general contractors and other vendors. Our job
is to ensure that everyone is successful.
We begin by assessing your audio and acoustics needs, and we
help define your company s audio standards, equipment, and
service requirements. What kinds of speakers and microphones do
you need to produce the highest quality sound in your location
How large and what kind of system will best
sustain your desired audio experience? These are just
some of the issues that Ahmed Tekin TOPUZDAG swiftly evaluates, assesses,
and presents to project stakeholders and vendors. From there, we
develop a budget with options to save you money and turn your
audio vision into a working reality.
Consider us your trusted advisor and team leader. Our hands-on
project management and unbiased, expert advice will serve as the
driving force behind each and every phase of your audio endeavor, fueled by cutting-edge technology and cost-saving
design.
How we do?
SERVICES OVERVIEW
Over the years, we have learned that each
infrastructure project is unique. As a result, we have developed a
phased approach to infrastructure projects that meets your
objectives, maximizes your resources, and saves you time and
money.
Our methodology has been successfully implemented for high
profile clients in a broad spectrum of industries throughout the
Turkey, Middle East, Asia and Globally. Acting as your client
advocate, we take full ownership of your project and provide the
leadership, management, and technical skills necessary for the
successful design and construction of technology physical
infrastructure projects.
Phased Methodology
TOPUZDAG s methodology differentiates itself from standard
legacy methods of consulting. Because each project has different
objectives and each client has unique resources, we have found
that a phased approach is most efficient and cost-effective.
Phase One:
Needs Assessment
Define Audio needs
(Identify existing Audio equipment and analyze if this equipment
can be re-used)
Create design input on any existing or new furniture to be
used as part of Audio scope
Define corporate Audio Standards
Establish equipment and service requirements
Design & Planning
Pathways for Audio cabling
Audio Electrical Requirements (including mounting heights)
Seismic Requirements for Audio Racks and/or Ceiling Mounted
Equipment
Budget for Audio Cabling, Systems and Equipment
Cost Savings Options and Value Engineering
Timeline Development and Scheduling
Audio Equipment Schedule
Phase Two:
Project Management
Single Point of Contact
Project Plan and Milestones
Manage Audio
Develop Bid Reference Audio Package
Requests for Proposal (RFP)
Bid Management and Contract Negotiation
Update Audio Package to For Construction
Provide Leadership and Extensive coordination with IT and
Facilities Department, Architect, General Contractor, Cabling
Contractors, Audio Contractor,
Security Contractor, and Other Trades Involved in the Project.
Contract Administration
Contract Reconciliation and Cost Control
Compliance with Timelines
We show the contractors the exact rack positions for each
equipments.
Audio Cut-Over Support
Audio Equipment Relocation Management
Managing Testing of Audio Systems
Participate in Client Training on Audio Systems
Vendor Contract Reconciliation
Create As-Built Drawings
Deliverables
Audio Installation Project Plan, Schedule,
and Implementation Plan
Audio Installation and Equipment RFP
Close-Out Binder, Warranties, Service Agreements and Contacts
List
Bid Reference Audio Drawings
For Construction Drawings
Audio Equipment Schedule
Bidders Matrix
Cost Tracking
Audio Training
As-Built Drawings
Audio Budgets
Why we do?
Introduction
Media (such as Audio, video, and
multimedia) are playing an increasingly important role in
exhibit, themed, and architectural environments. From Houses of
worship and Mosques to conference centers and great buildings,
sophisticated audio systems are more and more
prevalent. These technologies are changing so rapidly that one
year often represents one or two generations of products!
Further, these are no longer separate systems. There is often
need to integrate the various media technologies into a seamless
unit, and interactivity is becoming a common requirement.
Often, vendors and manufacturers will offer technical consulting
services whereby they will design an audio system for you ?
often at little or no apparent charge. These designs, of course,
always incorporate only products they sell. Under these
circumstances, the vendor or manufacturer has a clear conflict
of interest. We contend that your interests are better served by
hiring an independent Audio design consultant to design and
specify a system to give you the best possible results, the
greatest flexibility, and the best value for your money.
Audio consulting is typically provided by:
An independent Audio Design Consultant,
or an installation contractor,
or an agent of a hardware manufacturer, vendor, or systems
contractor/integrator.
There are very important differences between the first option
and the last two ? you should consider your choice carefully: An
independent design consultant has no ties or allegiances to any
manufacturer or contractor.
They are employed by you, and the advice they give is entirely
in your best interest. Any vendor, manufacturer, installer, or
contractor that also provides consulting services has a clear
conflict of interest. Salespeople as Technical Consultants
Anyone who sells a product, is paid to sell that particular
product that is how they earn their living. Would you really
think that a salesperson will recommend products they do not
sell? Which of two apparently similar items in a vendor?s stable
of products do you think a salesperson is most likely to
recommend ? the best product or the product with the highest
commission (usually the most profitable product) Calling a
salesman by a different name such as a "sales engineer" or
"sales consultant" does not change their function or goals ?
they are ultimately driven by the profit motive. Whenever a
vendor or manufacturer offers ?free? technical consulting,
consider the possibility that these services may not really be
free (i.e.: the cost is buried elsewhere). Remember the old
axiom, you never get something for nothing.? Worse still,
consider the vendor that charges you a fee to design a system on
which they will also receive the sales or installation profits ?
talk about a win-win situation for the contractor. The bottom
line is that whoever designs your system will be paid for this
service, and they will be paid by you - one way or another. You
should ensure that you (and only you) are paying the design
consultant, thus ensuring that their design is driven by your
best interests.
The Design Process
Technical design is a creative and dynamic
process that should parallel the other design aspects of your
project. Your Audio design consultant should become involved early
in the project preferably at the conceptual stage. As part of
your design team, this consultant will provide guidance on the
practicality of various technical solutions and media
technologies, present you with options and working budgets, and
suggest alternative approaches. If your concept depends on
cutting-edge hardware, advice on the risks inherent in early
adoption of these particular technologies will be provided.
Your consultant will continue to work with your team to refine
the agreed-upon design towards a clear definition
of the scope and quality of the finished audio-visual systems ?
ensuring that they integrate with the other aspects
of your project. The consultant will research the best
technologies and products to apply to your specific situation.
At this point, the Audio budgets will generally be refined and
finalised.
The design consultant will also provide electrical power and
conduit needs to your electrical engineer, and specify heating
loads and special ventilation requirements to your mechanical
engineer. Your consultant will then prepare the working drawings
and technical specifications needed to obtain competitive bids
and to instruct the contractor. Alternatively, your consultant
will prepare a stand-alone bid package for your audio-visual and
media systems as a separate contract. In addition, they can help
you pre-qualify bidders and evaluate bids.
Relying on a contractor or manufacturer to design your systems
is not a good idea. Vendors and contractors make their profit by
selling and installing equipment. Unfortunately, the equipment
they are authorised to sell may not be the best choice for your
particular application. Even amongst the brands that a vendor
sells, there will
be those that are more profitable than others. It is only
natural for a salesperson to try to talk you into the most
profitable option, rather than the best option. The bottom line
is that contractors, vendors, and manufacturers have a clear
conflict of interest. In fact, no one should design or specify
systems that they will supply or install. Who will monitor and
accept their work Who will hold up payment until deficiencies
are corrected?
The Installation Phase
Retaining your design consultant?s
services during the installation phase protects your design
investment. Contractors will sometimes cut corners, and without
a technical project representative looking out for your
interests, the installed system may not be what was designed.
Without an Audio consultant, how can you be sure that the
installation meets the specifications and performs as it should?
Without your consultant reviewing the contractor?s work, how
will you know if there are deficiencies this needs to be known
before the contractor is paid.
During the construction phase, your audio consultant can
help develop an installation schedule to which the Audio
contractor will commit. The consultant will periodically review
the site work to ensure that the equipment is being installed to
best professional practice and required standards, that the
cabling and equipment meet the required safety standards and
approvals, and to identify any potential schedule conflicts or
slippages. Your consultant will review applications for payment
by the Audio contractor, and advise you whether or not to pay
the amounts claimed. Once the Audio contractor claims
Substantial Completion, your consultant will review the
installation, perform acceptance testing, and prepare a
deficiency report. Your consultant will continue to monitor the
?wind down? of the installation; supervise commissioning; review
the project record drawings and required documentation; and
review the warranty certificates. Your consultant will not issue
a final certificate of payment to the Audio contractor until all contractual
obligations have been met. This approach is all too often the
only way that system documentation and staff training are ever
completed.
The Cost
A poorly implemented media system will
hamper communication and presentation, rather than enhance them.
The audio design consultant?s services increase the value
of your project by developing a design that is tailored to your
project?s present and future needs, and by monitoring the
quality and workmanship of everything from equipment selection
to final installation. The fees charged represent a surprisingly
small percentage of the overall project budget. A common pitfall
is to not include the Audio consultant?s
fees in the global project budget from the beginning ? later in
the project, when this oversight is recognized, there is seldom
enough money available for a proper design. The solution:
include the consultant s fees in your project budget from the
beginning.
Summary
To be effective, the technical
requirements of today?s construction and themed environments
dictate that you routinely incorporate an independent Audio design
consultant into your design team at the start of the project.
Your consultant will work with your team to develop the
technical solutions required to realize your concepts ?with as
little compromise as possible. The audio consultant will prepare
the technical drawings and specifications, co-ordinate these
with the rest of the bid package, and help evaluate bids. During
the installation, your Audio consultant will act as your on-site
technical representative to ensure that the work is being
performed as specified, to professional standards, and that all
deficiencies are corrected before the Audio contractor is
paid.
Ahmad Tekin TOPUZDAG provide a total solution to the
audio visual, presentation, and media design aspects of your
projects. We are completely independent of any audio-visual
manufacturer, Audio equipment vendor, or Audio contractor. As
consultants, we design and specify video, presentation,
multimedia, audio systems. Our audio visual design projects have
included: exhibits, expositions, ports, Mosques, museums, TV -
radio stations, malls, conference facilities, sports arenas, and
institutions. Our principal has over 20 years of audio design and
consulting experience.
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